Everything a club needs. Nothing a spreadsheet wants.
The full tour, capability by capability. Every piece works alone; together they make a club.
Club page & theme blocks
Your club gets a public page in the minted-card language — the ladder, the perks, the countdown — rendered in your colors on your domain. Theme blocks drop the club into your storefront without touching your theme code. Every surface passes the same contrast guarantee, whatever your palette.
App-proxy page + OS 2.0 theme blocks · zero theme edits
Apple Wallet passes
Every member card mints to Apple Wallet on join. Tier changes update the pass in place, silently. Your brand sits on the lock screen of your best customers, every day.
PKPass, push-updated · certs managed by Clubkey
Drops
Multi-product drops built on hidden products and draft-order checkout — members see them, the public cannot. Tier-gate any drop, cap quantities, schedule the open. The push lands on lock screens the second it starts.
Hidden products → draft-order checkout · tier gates · scheduled push
Events
IRL is a feature. Members RSVP in the app and get a QR ticket; your door list lives on any phone and scans without hardware. Capacity, tiers, plus-ones — handled.
RSVP + QR ticket + door-list scanner · tier-gated capacity
Referrals
Members carry a personal invite link that pays both sides in standing, not coupons. The chain is visible: who brought whom, and who builds the club. Your best marketing is already a member.
Per-member links · anti-abuse windows · points both sides
The Wall
Members post from the app; you approve from the admin; the club page shows the life of the club. Credited by member number, never by name. An empty wall stays hidden — no dead-club energy.
Member posts → merchant approval → public wall · member-№ credits
Key Exchange
Clubs open doors at other clubs. Partner with brands you respect and honor each other's tiers at the door — your Gold at their launch, their regulars at your tasting. Networks beat programs.
Bilateral tier honoring · partner directory · founding partners first
Waiting list
Before a brand joins, people are already queuing for it. The public waiting list counts demand by brand and hands you the queue on day one — your first thousand members before your first drop.
Public demand counts · claim your queue at install
AI suite
Say "design it for me" and Clubkey proposes the whole club from your storefront — name, tiers, thresholds, perks, palette, copy. Regenerate any piece alone. You approve everything; nothing ships itself.
Full-club proposal from storefront data · per-piece regeneration
Analytics & receipts
One dashboard that leads with the number that matters: how much more often members buy. Mint a Merchant Receipt — a signed, shareable card of your club's numbers — when you want to show it off.
Member vs non-member repeat rate · mintable receipt cards
Points import & migration
Leaving a points app is a CSV, not a project. Import balances, map them to tiers, and every member keeps their standing — nobody starts over. Your spreadsheet retires with honor.
CSV import · balance → tier mapping · zero member resets