The scenario
The 6am crew
Saturday's rooftop session caps at forty. Founders hear first; the Crew fills the rest by Tuesday. At the door it is one QR and a nod — no clipboard, no spreadsheet, no explaining yourself at 5:50 in the morning. The hoodie drop that afternoon goes to people who were actually there. Everyone else hears about it, which is the point.
A ladder that fits
A ladder you sweat for
Name the tiers like you name your classes. The example below ships with the AI proposal for a studio.
01 Crew
02 Regular
03 Founder
CLUBKEY Regular
Granite 6AM
№ 0042
Member
CLUBKEY FITNESS
Why it works here
Fitness brands sell belonging and prove it with sweat. Clubkey gives the belonging a card, the sessions a door list, and the merch a reason to sell out.
The rest of the club, ready
Cards, Wallet passes, drops, events, referrals, analytics — every vertical gets the whole machine.